Vuclip Unveils New‘Slide2Engage’ Ad Unit

February 21, 2013

Vuclip Unveils New‘Slide2Engage’ Ad Unit
Unit reduces friction by appealing to advertisers and engaging users on smartphones
MILPITAS, CA – (Marketwire – February 21, 2013)–Vuclip, the world’s largest independent mobile video and media company, today announced its new advertising unit, Vuclip Slide2Engage, at ad:tech New Delhi 2013, the third Delhi edition of the world’s top digital marketing event. Vuclip Slide2Engage is an immersive ad unit that provides a rich media experience for any consumer using the browser version of Vuclip on a smartphone.
When a campaign is active, the Vuclip Slide2Engage unit appears immediately as users visit theVuclip mobile browser homepage.The user is presented with a distinct call-to-action to “slide” the ad unit to reveal the real message. Sliding is as easy as tapping on the screen or swiping a finger across the screen to reveal the second slate, leveraging the native gesture controls popularized by the lean-back content consumptionpopular on devices today.The final brand message appears on the screen for up to ten seconds, allowing time for the message to be read before redirecting the user to the Vuclip home page.