Lecture by Prof. Allen Sanderson -“The Business and Economics of Sports”

 

Lecture by Prof. Allen Sanderson, World Renowned Economist, University of Chicago

On

“The Business and Economics of Sports”

Friday, December 21, 2012, 6.00 pm

Federation House, New Delhi

 

With an estimated sum of US$620 billion spent on merchandising, media rights and sponsorships in the sports industry globally each year, and with around US$17 billion spent on London 2012 alone, sport is a big business. The Indian Sports Industry has also started witnessing various investments from the Corporates like IMG-Reliance in Football (Rs. 700 crore), Punj Lyod in Squash (Rs. 30 mn), Sahara in Hockey and Cricket (Rs. 206 Crore),  Jaypee group in Cricket and Motor Sports ( Rs. 400 mn). 

 

Various leagues in different Indian sports like I-League (Football), HIL (Hockey), IBL (Badminton), EFLI (Rugby), IWL (Wrestling)  have brought the sports business into centre stage of an Indian Economy but there are various aspects related to ROI, Cost of Capital, Sustainability and so on which are yet to be  understood in India.

 

To understand the sports economics, FICCI is pleased to invite you for the “Lecture and interactive session” on Business and Economics of Sports by world renowned sports economist Professor Allen Sanderson, University of Chicago, USA. This programe is being organized in collaboration with The University of Chicago Alumni Association and UChicago Alumni Club of Delhi as a part of the series of an International Harper Lectures.  Details are as follows:

 

Program:

 

6:00 p.m. Moderated by Mr. Digvijay Singh, Sports Editor, CNN-IBN Live

6:05 p.m. Welcome Remarks by FICCI.
6:10 p.m. Lecture by Prof. Allen Sanderson, Economist, University of Chicago
6:45 p.m. Vote of Thanks
7:00 p.m. Reception and Dinner

 

Needless to say, it will be a good opportunity for faculty and students as well to learn how sports have transformed into a big industry and is not just about entertainment anymore. We would be pleased to have faculty and students from your esteemed institution here with us.

 

Request you to kindly confirm your participation so that we can block your seat by sending email to my colleague Amit Mantri at amit.mantri@ficci.com Contact no.- 011-23487283/ +91- 9818817375

 

Please find attached a brief profile of Professor Allen Sanderson for your reference. 

 

We look forward to welcome you.

 

With best regards,

 

Yours sincerely,

(Rajpal Singh)