Sunday 15 July 2012


Reaffirming AirAsia asean’s commitment to Asean
 
Jakarta, 15 July 2012 – Meet Aseanita. She’s your new guide to this region of 600 million we all call home.
 
Aseanita, a female Asean caricature out to promote the region via popular social media channels, is a virtual guide to the region introduced by AirAsia asean, the regional base of Asia’s largest low-cost airline.  Aseanita promotes the region through Facebook (facebook.com/Aseanita) and Twitter (@Aseanita) by encouraging interest in Asean through its history, travel destinations, cultures, food and people, among others.
 
AirAsia asean is throwing its support to Aseanita by offering 30 pairs of free roundtrip plane tickets to lucky friends of Aseanita.  Anyone who “likes” Aseanita on Facebook and completes a short form online stands a chance to win free tickets.  One winner is randomly chosen each day until August 8, the 45th anniversary of the Association of Southeast Asian Nations (ASEAN).  The winner may fly between September 15 and December 15, 2012 to any of AirAsia’s 55 Asean destinations.  The 30 winners will be featured on Aseanita’s Facebook page’s “Wall of Fame.”
 
The free flights campaign, called Share, Dream and Fly, is run by AirAsia asean together with SocialGrooves.com, a social media consultancy.  The Share, Dream and Fly campaign is AirAsia asean’s way of helping to celebrate ASEAN Day on August 8.
 
“This campaign is an affirmation of AirAsia’s commitment to Asean.  It is the first major initiative undertaken by our new regional base in Jakarta. One of our major goals it to help promote and project  the Asean  image and brand.  Asean is our home, we have invested our resources here and we intend to grow here.  We will always give the support needed to strengthen the region,” said Tan Sri Tony Fernandes, Group CEO of AirAsia.

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