Reaffirming AirAsia asean’s commitment to Asean
Jakarta, 15 July 2012 – Meet Aseanita. She’s your new guide to this region of 600 million we all call home.
Aseanita, a female Asean caricature
out to promote the region via popular social media channels, is a
virtual guide to the region introduced by AirAsia asean, the regional
base of Asia’s largest low-cost airline. Aseanita promotes the
region through Facebook (facebook.com/Aseanita) and Twitter (@Aseanita) by encouraging interest in Asean through
its history, travel destinations, cultures, food and people, among others.
AirAsia asean is throwing its support
to Aseanita by offering 30 pairs of free roundtrip plane tickets to
lucky friends of Aseanita. Anyone who “likes” Aseanita on Facebook and
completes a short form online stands a chance to win free
tickets. One winner is randomly chosen each day until August 8, the 45th
anniversary of the Association of Southeast Asian Nations (ASEAN). The
winner may fly between September 15 and December 15, 2012 to any of
AirAsia’s 55 Asean destinations.
The 30 winners will be featured on Aseanita’s Facebook page’s “Wall of
Fame.”
The free flights campaign, called Share, Dream and Fly, is run by AirAsia asean together with
SocialGrooves.com, a social media consultancy. The
Share, Dream and Fly campaign is AirAsia asean’s way of helping to celebrate ASEAN Day on August 8.
“This campaign is an affirmation of
AirAsia’s commitment to Asean. It is the first major initiative
undertaken by our new regional base in Jakarta. One of our major goals
it to help promote and project the Asean image and brand. Asean
is our home, we have invested our resources here and we intend to grow
here. We will always give the support needed to strengthen the region,”
said Tan Sri Tony Fernandes, Group CEO of AirAsia.
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