Domino’s introduces “All New Stuffed Garlic Bread”

July 17, 2012

New Delhi, July 17, 2012: To tingle the taste buds and add freshness to the palateDomino’s Pizza, the market leader in the organized pizza home delivery segment in India, launched its all – new Stuffed Garlic Bread, which has creamy layer of mozzarella cheese mixed with golden corn and tangy jalapenos, stuffed inside the bread. Priced at Rs. 79, the newly introduced product is available at all Domino’s stores across the country. There is also an introductory offer of 45/- on Stuffed Garlic bread along with Medium pizzas and Coke.
The new product is supported by a TV Commercial and in-store collaterals like door hangers, banners, box toppers, danglers, translites, dine-in menu cards, standee and more.
With every product launch, Domino’s uses innovation and creativity to bring new taste experiences to consumers. The iconic brand in the QSR Industry, Dominos Pizza, exhibits its tagline of happiness home delivered through the new TVC launched today that talks about how people like to give pleasant surprises to their much loved ones.
 Commenting on the new offering Mr. Harneet Singh Rajpal, VP Marketing, Domino’s Pizza India said, “Research has indicated that in our category, consumers are always looking for new variety of offerings. While old favourites continue to charm consumers, new additions to menu give them a reason to try different tastes.We are confident that with the launch of this new Stuffed Garlic Bread, Domino’s Pizza will scale new peaks in its endeavour to exceed customers’ expectations on taste and quality. We are committed to enhance the taste experience of our customers with the new innovative delicious products at a regular interval”.              
Speaking on the new TV ad, Mr. Harneet Singh Rajpal said, “Our new TVC is based on the consumer insight that people like to give pleasant surprises to their loved ones and friends. TVC showcases a young man proposing to his girlfriend, in a simple but unconventional way, using the new Stuffed Garlic Bread. So the surprise inside the bread rubs on the surprise that the young man gives to his girlfriend. In a way the commercial creates a visual of happiness and mouth watering ingredients of the product”.
 The marketing campaign for the range is also set to present a fresh new twist to the ‘Khushiyon ki home delivery” experience. The campaign will debut today with a mix of TVCs, and in-store promotions. The TVC is conceptualised by Contract Advertising, produced by Daydreamer Pictures and directed by Nick Swayer.