Farah Khan is bowled over by new Ariel Colour and Style,

Farah Khan is bowled over by new Ariel Colour and Style, which protects the true colors of Aarti Sehwag’s Cricket Champion

Delhi, 2nd April: Cricket is today a different game altogether.  The lengthy five-day game has turned into a swift twenty - twenty sport to keep pace with the desires of millions of Indians, who want quick action and swift results. There is also a tremendous increase in women viewers for the game, which is drawn by mixed supporters for the game both from glamour and cricket industry. Women in India, normally perceived to be not too keen to watch the game, these days are glued to the TV sets throughout the matches. In fact these days cricket has moved from being a gentleman’s game to a family game where both men and women watch and enjoy cricket with same enthusiasm.

Considering the current scenario where the number of games played is much more than what it used to be earlier obviously makes it a task for players to constantly make an effort to look good. We wonder who actually is responsible to keep their appearance at its best? Who is the secret companion in their lives who no matter what, never compromises on her Champion’s appearance?

In order to help us out from this dilemma, Ariel, the category pioneer and innovation leader, has launched a new variant to help us get rid of harsh stains & protect colors of our favorite colored clothes. This time, Ariel has associated with Indian cricketer’s wives; the faces behind our cricket champions who not only support them unconditionally but also help them keep their colorful team jerseys at its best.

New Ariel Color & Style not only removes tough stains but also helps to retain the colors of our garments with its unique Color Lock technology. ‘My Color My Ariel’ is an initiative aimed at recognizing the efforts of a woman in every man’s life & appreciate her efforts through this platform. 

Farah Khan, a known face in Bollywood who is also the face of cricket this year was quoted saying, “With more & more women playing a crucial role in the game, cricket is a whole new ballgame today. Women not only provide unconditional support to these champions but also ensure that their jerseys remain as colorful as their spirits.  ‘Ariel Color & Style’ has come to their rescue which promises not only to remove tough stains from their colorful jerseys but also help prevent color fading with its Color-Lock Technology”.

 Also present at the event was Aarti Sehwag, who shared some interesting secrets about her husband’s cricket journey. She said, “He has struggled his way right from his childhood & has always aspired to be a part of the Indian Cricket team. But like every other journey, his journey has also not been a bed of roses. And needless to say it takes a toll on his jersey whenever he tries to give his best. It’s his jersey which actually reveals how his day has been, but just for the sake of not getting stained, I cannot compromise on my champion’s true aspiration of giving his best every time he’s on the field. Thank God for Ariel Color & Style this not only removes the toughest of stains but also protects the colors from fading. Now whenever my Nawab performs, his blue jersey also is a top performer just like him.”