METRO Cash & Carry enters the Capital
METRO Cash & Carry enters the Capital
with its tenth wholesale centre in India
•
Expands Indian footprint
with first outlet in Delhi, opening on February 23, 2012
•
Invests
approximately Rs. 45 crores in the Delhi outlet, creating over 300 jobs locally
•
Offers an
international wholesale experience, with a huge assortment of over 10,000 high
quality products
•
Targets business
customers across all segments, including kiranas and retailers, hotels,
restaurants and caterers as well as entrepreneurs, small businesses, offices,
companies and institutions
New Delhi, February 21,
2012 – METRO Cash & Carry, the international
leader in self-service wholesale, today announced its entry into the Delhi
market with its first wholesale centre in East Delhi, near Karkarduma Court. METRO’s Delhi centre will be the
company’s tenth outlet in the country.
METRO caters to a wide customer base
that includes small and large kirana stores, hotels, restaurants and caterers
as well as entrepreneurs, small businesses, offices, companies and
institutions. Registered customers of METRO enjoy the benefits of a vast
assortment of high quality food and non-food products, tailored to the specific
needs of the Delhi market. Customers can expect to find everything from
fresh produce, exotics and dry grocery, to FMCG products, electronics, apparel,
furnishings, household appliances, white goods and branded items – all under
one roof and priced attractively at low wholesale rates. In addition to the wide
range of its assortment, METRO Cash & Carry promises its customers innovative and customized
product solutions and services, as well as special loyalty benefits and
privileges tailored to meet the specific business needs of every customer
group.
Speaking at the press
conference to mark the launch of the Delhi METRO wholesale centre, Mr.
Rajeev Bakshi, Managing Director, METRO Cash & Carry India, said,
“We look forward to starting our operations in this market, with the opening
of our Delhi centre
on February 23rd. Delhi is a very exciting market, with customers who are
very quality-conscious and aware of global trends.” Mr. Bakshi emphasised the
need to proactively build a strong differentiation in the sophisticated Delhi
market. “METRO offers customers an international wholesale experience
that focuses on high quality products and customised services designed to make
their purchasing easier, more efficient and economical. We are sure that these initiatives
coupled with aggressive wholesale pricing will bring significant benefits to
our customers,” he
added.
The company has invested approximately
Rs. 45 crores in this multi-level outlet, which is spread over 80,000 sq feet
and offers a wide assortment of over 10,000 products at attractive wholesale
prices, to meet the needs of its customers. METRO Cash & Carry brings a
considerable depth and breadth of experience in the wholesale trade, both
internationally and in India, with nearly a decade of its presence in the
Indian markets.
METRO Cash & Carry
India’s drive towards customer-centricity also focuses on building deep and
productive customer relationships. With the success of the METRO Super
Trader Programme, a unique training and support programme for traders, the
Company is committed to revitalising the traditional kirana and trader
communities to
help them remain current and competitive in a challenging economic
environment. This program helps traders improve their profitability by
addressing crucial issues that impact their day-to-day business - such as planning and redesigning their
assortment, managing stocks efficiently and becoming more
customer-friendly. Over 200 local Delhi kirana and small traders attended
the first such training programme organized by METRO recently in Delhi.
Continuing its focus on building the
local economy, METRO has
already created 300 jobs (150 direct and 150 indirect) in the state with its first distribution
centre in
Delhi. The Delhi workforce has undergone in-depth and rigorous on-the-job
training in the various operational aspects of the wholesale business at METRO
wholesale centres across the country, and is set to serve the demands of the
company’s discerning business clientele in the Capital.
About METRO Cash & Carry
METRO
Cash & Carry is represented in 30 countries with around 700 self-service
wholesale centres. With more than 100,000 employees worldwide, the company
achieved sales of about € 31 billion in 2011. METRO Cash & Carry is a sales
division of the METRO GROUP.
METRO
Cash & Carry entered the Indian market in 2003. The
company currently operates nine wholesale distribution centres including two each
in Bangalore, Hyderabad and Mumbai, and one each in Kolkata, Ludhiana and
Jalandhar. The Delhi wholesale centre will be the company’s tenth in the
country.
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