Dish TV launchesIndia’s first SD Recorder withunlimited capacity
Delhi, 7th August 2012: Dish TV the pioneer and market leader of India’s DTH industry brings yet another unique technology, “Dish+”, India’s first standard definition box with unlimited recording facility. Dish+ is positioned at a highly consumer friendly and competitive price of Rs. 1690 (against all other SD boxes at Rs 1590)with a 4 GB pen drive free as
promotional offer. Post VCR there is no recording device available with
consumers and there is a huge vacuum to fulfil the consumer need. Dish+ fulfils the ‘need gap’ of recording facility for the consumers.
Speaking on the launch, Mr. R.C Venkateish, Chief Executive Officer, Dish TVIndia,
said “Being pioneers and market leaders we have constantly reinvented
and redefined the market with thought leadership to be ahead of the
pack. Dish+ is being launched in 42 cities of Phase I and Phase II of
digitization and will clearly demonstrate Dish+ as a better alternative
for all viewers who will shift from analog to digital.”
Mr. Salil Kapoor, Chief Operating Officer, Dish TV India, emphasizes “Dish+
is a comeback of recorders in the living room and is a clear
differentiator vis-à-vis other alternatives including digital cable. Its
highly competitive launch price will position it as a preferred option
amongst all DTH buyers”.
Dish+ has been designed with fine detailing, curved edges with sleek and modern looks. The unique feature of Dish + is its compatibility with any USB device enabling consumers to simply plug and play an existing USB stick/ HDD, and build an entire genre based library of their favorite program.Dish+
offers unmatched advantage of recording on SD. Dish+ is user-friendly
with features like “plug-n-play” through an external USB device. This
enables all benefits of a traditional DVR like recording and playing
back programs, Pausing or Rewinding live TV, different play-back
positions, event based recording (EBR), time based recording (TBR) and
so on.
About DishTV India
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