Idea Cellular ties up with Delhi Daredevils - a power packed combo!
The country’s leading telecom brand celebrates its 3 year association
with the team as they gear up for their first game on the home ground
New Delhi, Monday, 9th April: India’s 3rd largest telecom
operator, Idea Cellular, renewed its association with IPL -5’s favorite team the Delhi Daredevils, for the 3rd year in a row, and welcomed
the team and its new members prior to the first home game on 10th
April in Delhi.
The Idea Cellular and Delhi
Daredevils partnership began with the third edition of IPL T20 Cricket
Tournament. IPL – 5 too will have Idea Cellular and its over 100 million
subscribers support the Daredevils in their pursuit to win the cup. Idea
subscribers will get a chance to win tickets for the matches, autographed
merchandize, download special player messages and many more exciting
interactions with Team Delhi Daredevils.
Mr. Sashi Shankar, Chief
Marketing Officer, Mr. Rajat Mukarji, Chief Corporate Affairs Officer, and Mr. Sanjeev
Govil, Chief Operating Officer – Delhi, all from Idea Cellular and the Delhi
Daredevils skipper Virendra Sehwag, Kevin Pietersen and Mahela Jayawardhane and
other dignitaries were also present on the occasion to mark 3 years of association.
Mr. Sashi Shankar, Chief Marketing officer – Idea Cellular said, “When Mobile telephony was launched, it was a game changer.
It helped people get more productive and communicate better. Today, with Mobile
Broadband in the form of 3G services, Idea is yet again championing this
evolution - empowering consumers where they can communicate in multiple ways
and follow their passions like Cinema, Music and Cricket wherever they are,
whenever they want. As a part of our
Cricket-connect, Idea has had a long term partnership with the Delhi
Daredevils, now in its 3rd year. Delhi is an important market for
Idea and nothing says this louder than our association with the Delhi
Daredevils.”
Idea Cellular has always focused
on Bollywood and cricket to align its brand to youth segment. Indian Premier League
tournament has been one of the most successful cricketing events since its
inception with the top brands of the country competing for visibility and to
avail the maximum mileage.
Mr. Amrit Mathur, Chief
Operating Officer, GMR Sports said, “The Delhi Daredevils don’t just stand
for all Delhities but also for those who choose to follow different paths and
daredevilry. Our focus is to reach out, engage, entertain, and live up to our
club’s promise. In this endeavor Idea has been at the forefront of this
communication. Idea has helped us reach
out to our fans in multiple ways. The Delhi Daredevils and Idea association has
gone from strength to strength and we have tried to do newer things every year.
This year being a case in example,
where for the 1st time, we opened the ticketing window exclusively
for Idea Customers, 48 hours before opening it up for everyone. We are
also collaborating on many fronts to engage fans and generate traction for both
our brands.”
Speaking on this occasion Mr. Sanjeev Govil, Circle Head, Delhi &
Haryana, Idea Cellular, said, “Cricket fever is rising and the IPL 5 will
only add more excitement to it, further electrifying the cricket frenzy in the nation.
Going with our essential brand promise of bringing champion ideas through the
power of mobility, we have partnered with this champion team. Through this
association we will be offering cricket entertainment to our subscribers across
the country. Like the last two seasons, this tie up too will offer a huge platform
to create visibility for brand Idea through on-ground cricket action, and
magnify the impact by reaching out to a larger audience through various media
platforms.”
About IDEA Cellular Ltd
IDEA Cellular is India’s 3rd largest
national mobile operator, with over 113 million subscribers. With traffic in excess
of a billion minutes a day, Idea ranks among the Top 10 country operators in
the world. Using the latest in technology, Idea provides world-class service
delivery through the most extensive network of customer touch points. Idea is
listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE)
in India.
IDEA Cellular is an Aditya Birla Group Company, India's
first truly multinational corporation. The Group ranks Number 4 Globally and Number 1 in Asia Pacific in the 2011
Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the
Global Business Magazine) & the RBL Group. It operates in 33
countries, and is anchored by more than 132,000 employees belonging to 42
nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com
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