Godrej Appliances launches the next generation of refrigerators

24062014

Godrej Edge Digi-India’s 1st Hybrid Refrigerator with Frost-Free Mode

New Delhi, 24th June, 2014: Godrej Appliances, one of the largest players of Home Appliances in India have now taken refrigerator technology to the next level and created an all-new segment in refrigerators. The companylaunched the next generation of refrigerators withGodrej Edge Digi- INDIA’S FIRST HYBRID REFRIGERATOR WITH INTELLEGENT FROST FREE MODE.The Edge Digi will be the most advanced refrigeratorin the market with never before seen features likePhotosensor Control to check for day & night, Digitally Controlled Compressor, Usage Analyzer and Temperature Monitor. Gone are the days when the consumer was limited to a choice between a manual defrost single door refrigerator or an energy-guzzling frost free. The Godrej Edge Digibrings forth amazing hybridtechnology that has combined the best of both worlds and createda new breed of refrigerators.

Commenting on the launch of this revolutionary product, Mr. Kamal Nandi, Business Head & EVP- Godrej Appliances said, “The all new- Godrej Edge Digi represent the company’s efforts to continuously introduce innovative, relevant and new technologies for the Indian consumer. Customers across India are constantly looking out for convenient products to match their fast-paced lifestyle with a greater focus on consumer experience along with best-in-class design & aesthetics. The Godrej Edge Digi promises to be a revolution by bringing never seen before technology. This product that combines the best of Frost-Free and Single Door- Direct Cool Refrigerators will be a game changer in the market. We expect to capture 20-25% of the market with the creation of this innovative segment.”

Godrej Edge Digi is India’s First Hybrid Refrigerator with super intelligent Frost Free Mode.While traditional single door direct cool modelshave an advantage over Frost Free Refrigerators on multiple parameters like energy efficiency, cooling retention, space utilization, they lose out on the convenience of automated defrosting.A regular manual defrosting process increases hassles and the need for human intervention to defrost the refrigerator.But, the Edge Digi Refrigerator combines the best of both worlds and offers intelligent automated frost control in single door category while offering higher energy efficiency*over both Frost Free and Competitor Direct Cool models in its capacity.

The new product comes bundled with multiple technologically innovative features that enhance the whole consumer experience. It comes with a Photosensor control that can sense ambient light, check for day and night to ensure frost elimination at night when the refrigerator usage is low, so that you are not inconvenienced. One other key feature is its ability of Highest Cooling Retention of up to 24 Hours* despite Power Cuts – higher than all other models. (*test conditions)

Other key features include the following:

-   A smart Usage Analyser which tracks refrigerator usage and avoids frost removal when the refrigerator is being used

-  A Digitally Controlled Compressor tracks cumulative compressor run time to decide when the refrigerator needs to go through frost elimination

-   A temperature scanner senses refrigerator temperature to ensure timely frost control.

-     The refrigerator comes with a memory back up for Frost Free mode, so even if there is a power cut, the refrigerator will stay in Frost Free mode post the power resumes.

-      The unique touch control panel is equipped with Defrost Control to override ongoing defrost or to initiate it manually and Turbo Chill Mode for quick chilling.

-   The only refrigerator in its class to offer 10 Year Rust Free Warranty and 10 Year Compressor Warranty

Godrej Edge Digi is available in an attractive range of colours – Wine Spring, Silver Spring and Cocoa Spring and a sleek digital panel on the door. It is priced from Rs. 19,350/- to Rs. 21,350/- and is available in 3 capacities of 192 L, 212 L and 241 L.

About Godrej Appliances:

Godrej Appliances is the flagship division of the USD 3.3 billion Godrej & Boyce Mfg. Co. Ltd (G&B), one of India’s leading engineering technology and consumer products companies. Godrej forayed into appliances in 1958 and since then has been a leading player in the home appliances market in India. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012),  or a pure consumer delight space like the launch of the music refrigerator, Ultra Sonic technology in Washing Machines (2013), DAC (Dynamic Aqua Power Control) Technology, Tilt drum in washing machine or Steam Microwave Ovens and Pizza/Kebab makers(2012) in Microwave Ovens. Godrej’s focus on balancing consumer needs with environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment.

Thanks & Regards

Aditi Agnihotri

Executive- Brand Communications

Madison Public Relations