Firefox associates with Warner Bros for Co-branded kids bike launch

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FIREFOX BIKES LAUNCH SUPERHERO BIKES

Firefox Bikes associates with Warner Bros for co-branded kids bike launch

 
New Delhi, 10 March 2014:

India’s leading leisure biking company Firefox Bikes has associated with Warner Bros for the launch of super heroes co-branded kids bike launch .Co-branded bikes of Superheroes and famous Cartoon Characters include Superman, Batman, Tom &Jerry  and Tweety.  The new range of co-branded bikes targeting children will be available at all Firefox Bikes Retail Bike stations across India.

Hitting the market with the price tag of Rs. 6,140- Rs. 7520, the bicycles comes in attractive colors i.e. blue, red, orange, which gives a trendy look with superheroes and cartoon characters. It comes in the size of 14’’, 16’’ & 20’’.

On the launch of the Warner Bros. series of Bikes, Mr. Shiv Inder Singh, Managing Director of Firefox Bikes says “Today’s children aspire to ride on a trendy bike and we at Firefox offer them with the best. The new range of bikes has been specifically designed to address the growing demand of bikes for children. This international tie-up augurs well for Firefox Bikes, since kids relates to Warner Bros Characters in a big way. The Super heroes and cartoon characters will be an inspiration for kids to opt for biking instead of indoor games which in turn will be beneficial for their health & physical fitness”.

Shiv Inder Singhfurther added, “Kids segment is a good sale segment for us. We aim to sell over 10,000 Warner Brothers’ co-branded bikes this year.”

Mr. Preston Kevin Lewis,  MD – Warner Bros. Consumer Products, Australia, Newzealand & India said that the launch of Kids bicycles further strengthens the strong portfolio of toys that include action figures; puzzles& games; plush; Balls; role-play; ride-ons etc.,  that leverages the strong emotional connect of the Warner Bros. properties in India.  “Firefox is a great partner, who are passionate about outdoor life and sports  and this launch will help in keeping Indian kids Active and Healthy”.

Firefox bikes have been providing newer versions and variations of bikes for people to enjoy the ride, and be a part of an environment friendly drive. With global warming being an acknowledged present day reality &health, a constant concerning factor in urban India, Firefox is constantly promoting cycling to combat it.

About Firefox Bikes Pvt. Ltd.
Firefox Bikes was incorporated in 2004, presently has more than 150 outlets across India. Having associate offices in Taiwan and Shanghai, Firefox Bikes is exclusive distributor of TREK USA, Shimano, Finish Line, Saris, Kryptonite, Super B, Slime, Tern and Bontrager etc. in India. Firefox has a range of bikes in different categories with special feature like light weight, multi speed, dual suspension, disk brake etc.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products is a part of Time Warner group with the mandate to delight viewers and fans of its entertainment Properties by providing exceptional Products that enrich the experience of the fans with its various Brands.

For further assistance, please contact:
Neeraj Shorya, 9310333595, neeraj@impactpr.in
Sujoy Chowdhury, 9310333597, sujoy@impactpr.in
Parul Kohli, 8010133598, parul@impactpr.in
Impact Public Relations Pvt. Ltd.


Regards,
 
Sujoy Kumar Chowdhury