Tata Steel unveils new hot rolled products brand Tata Astrum

November 5, 2012

Posted  by sagarmedia

Tata Steel unveils new hot rolled products brand Tata Astrum

New Delhi, Nov 5, 2012: Tata Steel today unveiled Tata Astrum, a new brand of its Hot Rolled products range, at an event held here today. This is the first time that the Company has made a foray into branding of HR products in the SME segment.
The initiative is aimed at de-commoditising steel and offering the best-in-quality product to customers.  Tata Astrum follows the success in the market of other Tata Steel brands, such as Tata Tiscon (rebars), Tata Shaktee (roofing sheets), Tata Steelium (cold rolled sheets), Tata Galvano (galvanized sheets),Tata Structura (hollow sections), Tata Bearings (bearings), Tata  Agrico (agricultural implements), etc.
Tata Astrum HR coils and Sheets will be produced from two of Tata Steel mills at Jamshedpur and will be available in the 1.6 mm to 16 mm thickness range.  Customers will be served through Tata Steel authorised distributors. A total of 42 such distributors have been appointed across the country. Each distributor will have a tie-up with service centres that will be certified by Tata Steel for quality products. The material will be supplied to customers in processed form out of the service centres.