Targets 15% of the flat-panel TVs market of India Expands the smart TV portfolio by 30 new models of LEDs, LCDs and Plasma line-up
Plans Investment of Rs.210 crores in the flat panel television category for marketing and promotions
New wave of applications and features on its VIERA Connect platform
Youth icon, Ranbir Kapoor unveils the new range of SMART Viera TV in India
New Delhi, May 15, 2012: Panasonic, the global leader in innovation and technology, today announced its new range of SMART VIERA flat panel televisions centered on five pillars of- quality picture, networking, easy operation, design and eco-friendliness. These models ranging from 24 to 55 inches are priced between Rs. 13,990 to Rs. 3, 20,000. With the latest series of smart VIERA TVs, home theatre systems and DVD players launched today, Panasonic further strengthens its product portfolio and aims at bringing new entertainment experiences for customers’ right into their living room. With select VIERA Connect models, Panasonic also introduced a new range of smart applications which allow consumers to interact with their Smart VIERA TVs: ü Swipe & Share lets the consumers share private contents via VIERA remote App. Now one can enjoy photos, music and movies on VIERA and Smartphone anytime and can even display the same web pages on VIERA and smart phone with ease ü Browse & Share app enables the browser to support HTML5 pages, so that consumers can browse the internet much like a PC. Unlike a PC, though the large screen allows the whole family or a group of friends to comfortably view a wide variety of content ü Watch & Chat app enables you to stay in touch with your friends through Twitter or Facebook timeline which gets displayed on the side screen while watching TV. Now the sports fan can watch live games while upping the excitement by chatting with friends as the game unfolds. One can either use their smart phone or a Bluetooth compatible keyboard as a remote control for writing text Besides 3D content and internet connectivity, Smart VIERA comes with a bundle of features for a unique television viewing experience: ü Super High Speed 1,600Hz Backlight Scanning for LED TVs ü High efficiency LED backlight to reduce power consumption ü Wide viewing angle – IPS LED Panel ü Ultra fast Neo Plasma panel for sharp and crisp ü Built in Wi-Fi Announcing the launch, Mr. Daizo Ito, President, Panasonic India stated, “India has been one of the most important countries and potential growth area, owing to the vibrant energy and high potential in the country and Panasonic continues to bring latest innovation in technology and solutions customized to consumer lifestyles here. We are also reaching out to the deeper pockets with our wide range of products through widened distribution and channel network. With the new range of flat panel televisions and home theatre systems, Panasonic is reiterating its commitment to the Indian market.” Talking about the new marketing strategy for Viera flat panels, Mr. Manish Sharma, Managing Director, Consumer Product Division, Panasonic India said, “Panasonic is betting on flat panel televisions that bring in over 40 per cent of revenue and our range LED, LCD & Plasma TVs branded as SMART VIERA is the first engine growth driver for Panasonic’s business. Primarily targeted at the tech savvy generation of consumer, we will be making an investment of Rs. 210 crores towards marketing and promotions for this segment this year.” He further added, “With the latest introduction in existing line-up of SMART VIERA, we are aiming to capture 15% market share in flat panel category in India this year.” Gracing the occasion, Panasonic Viera brand ambassador and leading Bollywood actor, Ranbir Kapoor said, “Proud to be associated with Panasonic for the fourth consecutive year, I have always enjoyed being part of the VIERA brand as this campaign delivers a message that I personally believe in. I am really thrilled about the new VIERA Connect apps that enable you to stay in touch with your friends while watching TV. It is a pleasure to endorse the brand which connects with the sentiments of people and understands the ever evolving requirements of consumers.” Panasonic Smart VIERA range of TV’s equipped with futuristic technologies such as IPTV applications enable consumers to connect with the entire world in the smartest possible manner. It lets you save electricity and conserve the environment, without any hassle. The new models combine eco sensibility with superior product performance and enhanced networking functionality in a slim profile and extremely attractive design. At Panasonic, designers and engineers constantly endeavor to ensure that each evolution of product is better than its previous version by following stringent process to develop products that are more energy efficient and long lasting. Panasonic Corporate Vision Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles. Panasonic’s green commitment and the 100th anniversary vision have greatly contributed to the company to be listed on the Dow Jones Sustainability World Index (DJSI World), one of the highly-recognized global indexes for socially responsible investment (SRI), for six years in a row. Panasonic was named as 2011 Global 100 Most Sustainable Corporations in the World. The Panasonic ‘eco ideas’ annual report at (http://panasonic.net/eco/) shares data on the group’s initiatives in this direction. About Panasonic Corporation Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. It aims to become the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018.The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at http://panasonic.net/< About Panasonic India Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
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